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Case Studies

By directing relevant traffic excessive use of ‘drive’ online sales for a Luxury Women Apparel brand by driving relevant traffic on the portal and increased sales by 7.5x to 10x

Fancypants - An online retailer discovered that many of its consumers were browsing through products - even adding some to their carts - without making actual purchases. They wanted to increase on-site sales without inflicting consumers with aggressive or unnecessary ads. The challenge was to encourage users to go beyond online browsing and complete the purchase. The retailer wanted a campaign that would remind and persuade users to make an online purchase based on their on-site browsing history. They partnered with Adyogi to develop a strategy to increase onsite conversions. The approach was to retarget shopping cart abandoners and site visitors with personalized messages, encouraging them to go back to the site to complete their purchases.

Resut: Sales increased by 100% in a span of 4 months.

Techniques used: Retargeting on Facebook / Instagram, Cross-selling / Up-selling, Advanced Segmentation, Advance Algorithmic, Dynamic Creative.

How did always riding earn a ROI of 450% in less than one month? E-commerce & sports accessories retailer

Always Riding is a leading online provider of cycling apparel and accessories, selling over 2,000 products of the best known brands in the cycling marketplace. It sells stylish sports add-ons from both independent & established market players.

Techniques used: Retargeting on Facebook / Instagram, Cross-selling and Up-selling.

Increased sales by 70% by A-B testing multiple ad variants for a premier e-commerce platform selling exclusive range of Lip Balms

Island Kiss is a Lip Care Brand inspired by Tropical Beaches across the world, fragrant coasts, salty air and lush notes of fruit and flower. Backed by Global Fund Solutions, Island kiss plans on a systematic product growth plan across the year 2016-2017.

Resut: Sales increased by 70% in a span of 90 days.

Created 100s of ads of top selling products using Intelligent Ad Creator (IAC) for Stori Online to promote their exclusive Mens’ Fashion line

An INR 1.25 Billion Company, Stori Fashions is the answer to the questions posed by the new fashion-conscious young and confident India. Storionline.com sells exclusive range of Mens’ Fashion products across multiple product categories - Trousers, Shirts etc.

Resut: Sales increased by 200% in a span of 90 days.

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